BLACK HAT SEO Techniques

KEYWORD STUFFING


In Keyword stuffing webmasters repeat keywords over and over in a page so as to improve the page's ranking manually. In this webmasters load their pages with instances of keyword which are commonly searched by user. Through this they try to get direct traffic to the site by raising the site's ranking in search results.Many search engines penalize for keyword stuffing, and they use complex algorithms to detect this type of work.
hidden text


HIDDEN TEXT

Hidden text is a spam technique used to deceive search engines and is also called as "INVISIBLE TEXT" or "KEYWORD SPAM".Hidden text is most commonly achieved by setting the font color to transparent, rendering the text invisible unless the user highlights it.Hidden text is not visible to the human eye, yet it is still readable by search engine spiders. By using hidden text, the webmaster can keyword spam by effectively serving different content to search engines (users can't see the HIDDEN TEXT).

There are many different techniques used to do this (same colour text / background, using CSS, by using JavaScript with the help of redirecting users to the real content while search engines view the keyword spam). Search Engines can penalize or complete ban that website from the search index.


CLOAKING

CLOAKING is a Black Hat SEO tactic.In this webmaster design a Web site so that search engines see one thing and visitors see another.The practice of delivering different content to the search engine spiders and the human visitors to a website. Search Engines penalize or complete ban that website, if it is found doing this.


META-TAG STUFFING

Meta-Tag stuffing is an unethical technique which comes under black hat SEO. Meta tag stuffing involves repeating keywords in the Meta tag (such as listing same keyword 10 times).Meta tag stuffing is also called spamdexing or search engine spamming.