Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg button, blogging and incorporating third party community functionalities.Such as Flickr photo galleries or YouTube videos. Through this we optimize our company's social role on the web in order to increase business, boost sales, and enhance visibility, traffic, and overall web presence. SMO is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.”

SMO differs from SEO in that the underlying goal of SMO is to generate company awareness from channels other than search engines. SMO seeks to generate company success by stimulating a social buzz about your website through a variety of social media tools, services and platforms.