PPC

What is PPC?

The PPC stands for Paid per click scheme. It is most popular internet advertising model mainly used for web portal promotion. In other words, in this type of plan payment is done on the basis of qualifying click-throughs. The PPC is a vital aspect of marketing strategy used for increasing revenue in global online market.

How it works?

In this type of model, an advertiser will pay certain amount of money to his respective host only when his ads get clicked. Furthermore, advertisers bid for an attractive keywords related to their online market with different search engines. Some simple steps are involved in PPC :

· Choose most suitable scheme as per your business genre

· Set desired geographic targeting

· Set pay per click (PPC) bid