SEO Technical Terms Alphabetically - K

Ø  Key Performance Indicators (KPIs)

o    KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization." 

Ø  Key phrase (or keyword phrase)

o    Combination of keyword is called keyword phrase.

Ø  Keyword

o     A word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine). 

Ø  Keyword density

o    The number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search. 

Ø  Keyword Matching

o    Keyword matching is the process of selecting and providing advertising or information that match the user's search query.

There are four types of keyword matching including:

Broad Match
Exact Match
Phrase Match
Negative Keyword  

Ø  Keyword popularity

o    The number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture's Keyword Selector Tool (http://inventory.overture.com) provide keyword popularity numbers. 

Ø  Keyword prominence

o    The location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Consequently, it's best to have your first paragraph be chock full of important keywords rather than superfluous marketingspeak. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text. So get in the habit of starting off your title tags with a good keyword rather than "Welcome to." 

Ø  Keyword research

o    Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc. 

Ø  Keyword stuffing

o    Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags, overfilling alt tags with long strings of keywords, etc. Keyword stuffing is just another shady way of gaming the search engines and, as such, its use should be strongly discouraged. 

Ø  Keyword-rich

o    When a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution").